All of your digital marketing efforts are based on your website. It is important that your search engine optimization (SEO), social media advertising, pay-per-click (PPC) advertising, and email marketing campaigns all point back at your website. Given such a vital role in your success, your site’s design and functionality must be enforced with industry best practices and the latest trends and customer expectations.
A good website can let you have thousands (if not millions) of visitors come to your online storefront at once, at any time. Physical locations allow you to interact with a limited number of people. However, the internet is becoming more and more popular, resulting in the creation of many websites. SiteEfy estimates that today there are over 1.1 billion websites on the internet, and that number is expected to double in the coming years, largely because of the pandemic of COVID-19.
Here are some statistics that show the latest trends in website design and current consumer expectations. Improve your website design strategy with our 2022 website design statistics compilation to make your business stand out in the overly crowded online space.
The First Impression Still Matters in 2022
A visitor’s assessment of your business is formed in 50 milliseconds based on your web design. (Source: Behavior & Information Technology, 2011.)
In the world of web design, designers have less than a second to make an excellent first impression on their customers. There is a 50-millisecond window, during which the user decides whether to stay or leave you forever. First impressions are affected by some factors, including structure, colors, texts, fonts, and spacing.
According to a Google study, aesthetic judgments are formed through visual complexity as well as prototypicality (the degree to which an object represents a category). Sites with a simple design and high prototypicality appeal more to internet users. Therefore, for your website to capture a visitor’s attention within the first second, it needs to:
- A Simple Design – The simple design of minimalist websites has been a prominent website design trend for several years.
- Representation – Your brand’s visual identity should accurately reflect what you do.
- A Familiar Design –
Users who experience web design that contradicts their expectations may develop a negative impression. For example, furniture businesses should have websites that look like they only sell furniture.
It is no secret that the digital industry is highly competitive. You risk being overtaken by your competition if you are unable to make a good first impression and establish your credibility in seconds.
Future of Mobile Browsing
A mobile-friendly website is preferred by 75 percent of internet users. According to Google (2012). In 2022, website design trends will become more mobile-friendly. Businesses should prioritize mobile optimization.
Google’s website design stats report from 2022 shows that 96 percent of consumers encounter sites that aren’t optimized for mobile browsing. Having a website that isn’t mobile-friendly is a big problem, especially for your business’s reputation, as 48 percent of the respondents said they were annoyed when visiting a website that wasn’t mobile-friendly, and 36 percent felt that visiting those sites was a waste of time.
Below are some tips on how to improve your mobile website design:
- Display – Include only the most important visual elements on your website. These include your logo, a navigation menu that is easily accessible, information about your products and services, and a live chat button.
- Readable text – According to NN Group’s study of web design stats for 2022, users only read 20 percent of words. Because of this, bold fonts are a must to ensure your page is scannable and manageable for readers.
- Mobile layout –
In comparison to laptops and desktops, mobile devices have smaller screens. The ideal size of hand-held devices would be between seven and ten millimeters for accurate tapping. In addition, consider the “thumb zone” and position most of your interactive content, especially CTAs, here.
Trends change constantly, and sometimes keeping up can be challenging. It can help to hire a web design agency to keep up with the latest industry standards regarding mobile design. In addition, web design services ensure that your site performs optimally in search engine results so that you will be at the top of the rankings.
Optimizing Your Site’s Speed Should Be A Priority
When the time it takes for a page to load increases from 1 second to 3 seconds, the bounce rate increases to 32 percent. Source: Google, 2017.
According to the website design statistics of 2022, site speed optimization is crucial to reducing bounce rates (the percentage of visitors leaving after viewing only one page). Before everything else, businesses should know how long it takes for their webpage to load.
Kissmetrics states that 47 percent of online users expect a webpage to load in two seconds or less. Digital consumers have a short attention span, and they are more likely to bounce off your site if your site speed is too slow to click on the next search result.
However, you can improve the speed of your website by using a few techniques. Here are the best practices for optimizing your website speed:
- Monitoring your site’s speed – You should monitor your site’s load time regularly since many factors are involved. As a result of this practice, you can detect any problems early on, allowing you to make the necessary corrections before they become major problems.
- Reduce the size of your images – Images are large files that negatively affect your site’s performance. According to Yotta’s web design statistics for 2022, resizing images from 22MB to 300KB can decrease the time it takes before a user can interact with a site by 70 percent.
- Reducing the number of plugins –
When it comes to improving your WordPress site’s performance and speed, plugins can help. However, installing too many of them can slow down your site.
Some practices are highly technical and difficult for business owners, especially those without web development experience, to implement. Web hosting, for instance, which can make or break your page loading time, requires technical expertise and experience.
By using a web design agency, you can ensure that your website stays on top of website design trends concerning site speed optimization. The experts at a web design agency can help you improve loading speeds and ensure high uptimes.
A Personalized Online Shopping Experience
Online shoppers impulse purchase 49 percent of the time when brands recommend products to them. (2017 segment)
It is predicted that internet users will prefer tailored experiences when shopping online in 2022 according to website design statistics. To illustrate the importance of a personalized shopping experience, here are some other numbers:
- According to Segment’s web design stats for 2022, 71 percent of shoppers feel frustrated when shopping online.
In a study by Accenture, 91 percent of consumers say their likelihood to shop for a particular brand increases when they receive offers and recommendations relevant to them.
- According to Smart Insights’ website design stats 2022, 73 percent of online buyers will stop buying from companies that do not offer personalization.
Based on the website design statistics outlined above, offering a personalized online shopping experience will take your business to the next level. Enhance the user experience on your website to boost conversion rates.
Hire An Experienced Website Design Agency
Only 0.1 percent of the internet’s 1 billion websites generate 50 percent of its traffic. According to Netcraft, 2019.
It is important to have a professionally designed, implemented, and monitored website to rank among the top few that attract web traffic. Unfortunately, many businesses opt for the cheaper route by designing their websites or outsourcing web design to amateurs. An unsatisfactory website will end up costing you more in the long run regardless of how good it looks.
Web designers can create custom sites tailored to your target audience and optimize them for conversion. Additionally, they develop strategies that keep you ahead of the competition based on website design trends 2022. There is a significant upfront cost for website design; however, over time the return on investment (ROI) is much higher.
Summary
Keeping up with website design trends is paramount to staying relevant and effective. As countless businesses offer similar products and services, the design of your website can help set your company apart and demonstrate that it is worth investing in.
Take advantage of the website design stats 2022 presented in this blog to ensure your website is aesthetically pleasing, accommodating to mobile users, fast, and offers personalized experiences to your consumers.
With our Las Vegas web design agency, we can enhance your web design strategy. In Las Vegas, Mac J Web provides website design services that enhance the online presence of your business. We provide you with WordPress and eCommerce web design services that keep up with website design trends 2022. Get in touch with us today.
