What is the first thing that comes to mind when you want to order a pizza? Probably, if you are like most people, when you open your browser, you type in “pizza delivery”, then you click on one of the first results you see. As we have such an immense amount of data at our fingertips, and search results are becoming more personalized, people are increasingly turning to search engines for help. Therefore, these engines represent one of the most important components to the success of your business. However, which are the most common engines? Also, are you interested in taking advantage of them? Check the top search engines. You may be surprised at what you find.
As a matter of fact, there is no surprise that Google is the most popular search engine. Many people use the tech giant as their primary search engine. As a result, Google is the number one search engine you want to appear in when searching for products and services. If you are not making use of Google as part of your SEO strategy, you are at a substantial disadvantage.
The next highest-ranking comes from YouTube. For example, if you are looking for a place to vacation or if you need to repair your computer, you would rather see your results than read about them. There are now millions of people who are using video streaming services rather than looking for information through traditional search engines. In the same vein as Google, the audience of this site is huge and there is a huge benefit to showing up on it.
What’s the point in searching Google for a new laptop case when you’ll just buy it on Amazon anyway? Due to Amazon’s loyal subscriber base, shoppers are likely to search Amazon first before searching anywhere else. It is challenging to compete with competitors for the world’s largest online retailer, but having a presence there can mean massive sales for you.
The Social Media
You should be aware, today more than ever, that having a presence on social media platforms is a must for your business. In today’s world where people spend 2 hours and 22 minutes each day on social networking platforms, and people are naturally going to search these platforms for recommendations if they need help finding information.
Additionally, other commonly used search engines such as Yahoo, Bing, and Duck Duck Go should also be considered. However, even though they rank behind some of the larger search engines, neglecting these sites can have negative effects on your search engine rankings, especially in a particular target market.
Finding out which search engines are most important for the success of your business and ranking at the top of each of them can be a challenging task.
Mac J Web is an SEO agency in Las Vegas which will help your company determine the best search engine to use as well as how to rank in the results. We are happy to help if you are ready to begin. Just give us a call.