There are many different types of content – blog posts, instructional guides, articles, and more – that you can use to build a strong customer base and help Google discover and index your pages. In other words, good content will both help your business reach its goals and build brand awareness. This type of content takes time and effort, but you also need to understand what resonates best with your target audience. Google’s Search Console Insights can help you figure that out.

It’s designed specifically to help web publishers and content creators understand how their content is performing, giving them more tools to make sure their content reaches their target audience and accomplishes their goals. Using Search Console Insights, businesses can now understand their content’s performance by combining data from Google’s Search Console, as well as Google Analytics.

It is easy to understand and provides an overview of content performance, regardless of your technical expertise. This allows you to make data-driven decisions about what content to produce and how to optimize it. Insights are made available to all Search Console users at the top of the Overview page of Google’s Search Console.

Content & Search Console Insights

The Search Console Insights tool is accessible from the top of the SERP when searching a specific query using Google. For the best insights into your content, Google recommends linking your website’s Google Search Console Property with its Google Analytics Property.

Users can find answers to questions like these using Search Console Insights:

  • What types of content are trending? Which are the most popular?
  • Is your content being discovered by people?
  • What are people searching for on Google before they visit your content?
  • How are people finding your website’s content through articles?

If you do not use Google Analytics, you can still access the data that Search Console Insights provide, although the insights and experience are much better when the two services are combined.

In August of 2020, Google launched the first closed beta test of Search Console Insights. Although it is still in the beta stage, the data it provides is still highly valuable.

When Google created Search Console Insights, it must have been with that saying in mind, “you can’t improve what you don’t measure”. The saying essentially means that if you donโ€™t have the necessary data and analytics to track something then there is no way to reliably get better at it. If you don’t measure your results, you cannot determine if your content is successful. By using Search Console Insights, web publishers and content creators can make data-driven decisions regarding their content and make it significantly better.

Boost Your Content with Our Help!

If you are looking for a dedicated team to assist you with content creation, our SEO agency in Las Vegas provides Content Strategy Services. As your content provider, we’ll help you reach new customers, strengthen relationships with existing customers, raise brand awareness, or whatever your specific goals may be. Get in touch today!