Creating a website can be daunting – and confusing – for many business owners. The focus of your passion and expertise should be on your work, not trying to build a website. What if we told you that you could build a quality website without knowing HTML?

More than 50% of websites on the internet use WordPress as a content management system (CMS). Why is WordPress so popular with people and businesses? There are many reasons for this:

1. The WordPress Platform is Free and Scalable

That’s right, you read it correctly. WordPress is a free platform that allows anyone to create a website. You will only have to pay for your domain name and hosting provider when you start your website. No matter how much traffic you get on your website, the platform will scale to accommodate those interactions and remain free!

2. The WordPress Platform is Easy to Use

WordPress has a very intuitive backend, which is one of its best features. Users who are cautious about “breaking” a website find this software easy to understand and use. As it’s the most popular CMS, there are many online video tutorials for even the smallest details relating to the platform, perfect for those who need extra guidance.

3. Functionality and Plugins of WordPress

In other CMS platforms, adding new features requires coding knowledge. You can easily add features to WordPress websites by searching for them and clicking on them. As a result, WordPress adds the plugin directly to your site, expanding its functionality. Do you want to add Google Analytics to your website? A plugin is available for that. Are you interested in adding a download option? Plugins are available for that. There are endless possibilities!

4. Free WordPress Themes

The first thing people see when vetting you is your website, so it’s important to make a good impression. The wonderful thing about WordPress is that you can choose from so many quality free WordPress themes. You will find a huge selection of templates when you search for “Free WordPress Themes” on Google. Additionally, most themes are responsive, so they automatically adapt to desktops and mobile devices.

5. Automated WordPress Updates and Security

Security is an important component of WordPress’ popularity. The company’s team stays on top of the latest issues and implements proactive updates to keep WordPress safe from hackers. You won’t have to worry about missing an update since these measures are delivered automatically.

6. Ownership of WordPress Data

The data you enter into the system remains yours, unlike some CMS platforms. The reason for this is that WordPress is open-source, which means it is not proprietary. No individual or company owns it. All data on your website is owned by you, no matter where it is hosted.

7. Using WordPress is SEO-friendly

Although some visitors will come to your website directly, you also want it to be easily found organically on the internet. SEO plugins, such as Yoast, are available for WordPress and designed with search engines in mind. Among these options is the ability to customize metadata, fill in H1 tags, and more.

8. The WordPress Platform is Flexible

Are you interested in creating a blog? Nothing to worry about. Would you like to create a sales landing page with an intake form? Nothing to worry about. How about e-commerce? Once again, no problem. The flexibility and versatility of WordPress websites allow you to create whatever type of site you want.

9. Multi-type Users are Supported by WordPress

Depending on what they need to do in the backend, WordPress allows you to add users at different levels of access to your site. The user option is available for you whether you just need someone to add a blog or if you need someone to make extensive changes to the functionality of your WordPress site.

10. A WordPress Integration

If you have other programs you use for things like email, sales tracking, etc., WordPress integrates with most of them. Integrating your WordPress site with other programs is easy with these plugin options.

Final thoughts

WordPress websites are great for businesses for a number of reasons, as you can see. It doesn’t matter how big or small your business is, WordPress websites can be customized to meet your needs and are easy enough to create that even novice users can do it.

Do you need help with web design for your business? Are you looking for WordPress experts who can help you produce next-level results? Are you simply looking for a fresh perspective? We offer web design and SEO services in Las Vegas if you would like more information. Call us Today.