This content management system is perfect for both beginners and seasoned webmasters alike. Yet you might wonder how to get started with digital marketing if you’re new to it. For beginners, the first and most important step is to learn the basics of SEO. Through SEO, you can boost the amount and quality of traffic on your website by boosting its visibility on search engine results. As a beginner, you may feel quite intimidated by this practice. It’s a good thing that we’re going to give you this list of WordPress SEO tips and tips to get you up to speed in no time.
To begin with, what is SEO?
The field of search engine optimization, or SEO, aims to increase the traffic to websites through organic search results. For this purpose, search engine ranking factors are analyzed by webmasters and SEO specialists. Though Google’s algorithm is top secret, experts have determined a range of factors involved in its ranking process, making it possible to devise strategies that make a website more search engine-friendly. Since Google is the most popular and powerful search engine on the web, your site must be Google-friendly for comprehensive SEO.
How to Optimize Your WordPress Website
Although it is impossible to cover every SEO method in one blog post, there are a few basic tips that every WordPress site owner should use from the beginning to guide future marketing strategies.
1. Verify the visibility setting of search engines
It’s important to uncheck the “Discourage search engines from indexing this site” box in the “Reading Settings” section of your admin panel if that box is checked. If it’s checked, the search engines will not index your site. If this box is checked, WordPress automatically adds code telling search engines to skip over your website, which you most certainly do not want.
2. Add keywords to your anchor text
Next, we have a more technical WordPress tip for you, but it is still easy to follow. Page URLs provide both search engines and users with more information about what a page is about. Take advantage of this and build a linking structure that features keywords a prospective user is likely to search.
Based on the anchor text of the first link, a potential customer searching for digital marketing consultants is much more likely to click it. It is important to use relevant and simple keywords in linking structures rather than useless phrases.
3. Choosing a “WWW” prefix
As an SEO beginner, one of the first decisions you will need to make is whether it is better to have Google index your site with or without the “www” prefix.
Although you are free to omit the “www”, you will need to redirect all non-www links to the same URL structure as Google views the two sites as two completely separate websites. This will be done under the General settings section of WordPress.
4. SEO WordPress plugins
There are thousands of plugins available for WordPress to make your job easier. The All in One SEO Pack and Yoast SEO are two of the most widely used SEO plugins, both of which can handle many of the more technical aspects of SEO. Even though Yoast is less customizable, both are easy-to-install, full-featured SEO managers, and neither requires extensive training.
5. Check the Google Search Console
One of the most powerful tools for optimizing websites for Google’s algorithms is the Google Search Console. It is a free tool that provides website visibility data and reports to help you improve your website. To gain access, you must verify ownership of your website, which is a simple process. To get Google to index your website, you need only upload an identifying .html file to the site directory.
Don’t Limit Yourself to the Basics: Consult the Experts at Mac J Web
Even though these tips are perfect for beginners, WordPress SEO can do so much more than these tips. Another piece of advice for those wanting to implement an effective SEO strategy is to make sure that the website is fast and secure. It might be challenging to know where to begin if you’re a beginner at SEO and are unfamiliar with more advanced concepts, but the good news is that you don’t have to. At Mac J Web, we offer a variety of Las Vegas SEO services to increase your website’s visibility and engagement without much work on your part. For more information on our expert solutions for WordPress websites, request more information.