Small businesses are looking for advertising options that are low-cost and highly effective. As the COVID-19 pandemic affecting almost every business niche over the past year, this has become more apparent.
The number of customers online is higher than ever, but companies are cutting marketing budgets. Is it worth continuing to advertise or should I stop?” – this is probably something you have thought about.
HOW DOES PAY-PER-CLICK (PPC) ADVERTISING WORK?
When someone clicks on your ad, you pay a small fee. Pay-per-click marketing is a type of marketing in which you pay each time the ad is clicked.
As an alternative to paying for estimated impressions, you only pay for the traffic generated by these ads, making them a good choice for companies who want total control over their ad budget and performance.
There are three most popular PPC advertising platforms: Google Ads, Microsoft Advertising, and Facebook Ads; however, given the volume of searches and variety of options, Google is by far the most valuable property for any PPC campaign.
Each of the three Google Ad Categories has its own PPC benefits, rates, and efficiency:
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Text:
A text-based ad appearing in Google search results includes sponsored links, shopping page ads, and results in the ‘shopping’ banner.
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Display Network:
Ads that are shown as images in banners, sidebars, or footers on websites visited by your audience.
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Video:
You’ll see these videos before, during, or after YouTube videos.
When it comes to PPC advertising, the most effective campaigns motivate customers to take a useful action for your business, such as purchasing a product, but it can also be used to get other types of leads, such as a signed up for an email newsletter, a quote request, or a PDF download.
Are PPC campaigns the right thing for your business in these admittedly uncertain times?
As a guide, we’ve put together a list of the top ten PPC advertising benefits, so you can decide whether it is right for your business.
THE TOP 10 BENEFITS OF PPC MARKETING
1. PPC ADVERTISING IS A COST-EFFECTIVE METHOD OF TARING TARGETED AUDIENCES.
With pay-per-click advertising campaigns, you have complete control over your budget, targeting, and ad placements. If you keep optimizing your PPC campaigns, you will soon find the sweet spot between budget and results.
With our PPC campaign, you’ll never pay for impressions or reach. Clicks are the only thing you pay for, so you have full control over how much you spend.
2. ADVERTISING WITH PAY-PER-CLICK (PPC) DELIVERS IMMEDIATE RESULTS.
Search engine optimization and organic marketing are all about getting your content onto Google’s first page. In any case, there are plenty of PPC advertising slots available – take advantage of them and make money while you create your organic marketing strategy.
For a particular keyword, climbing the organic search rankings can take months. Growing organically is essential to building a long-term brand, but there are times when more immediate results are needed.
3. PAY-PER-CLICK (PPC) ADVERTISING GENERATES WARM LEADS
Pay-per-click advertising allows you to target those who are looking for exactly what you have to offer at the right moment. In addition to paying per click, you will also be able to show your product to users who are already interested in what you have to offer.
Is there anything more you could want in terms of “warmer” and more cost-effective leads?
4. PPC ADVERTISING PROVIDES GREAT RESULTS
It is possible to improve and monetize anything that can be measured.
The benefit of PPC campaigns is their easy tracking, which allows you to tweak them until they yield a positive ROI. Once you find out what works best for your business, you can experiment with different ads and strategies.
5. INTERESTING PPC USER INFORMATION IS BENEFICIAL TO SEO
PPC can also help boost SEO, which is another benefit we love. If you want to test your keyword strategy in PPC before committing to a long-term SEO strategy, you can do that by utilizing PPC.
Paid search has no such limitations, allowing you to see which keywords convert and at what percentages and costs, unlike organic search which is largely a secret.
Consequently, PPC keyword data can be used directly in organic search marketing (SEO), metadata, headlines, and keyword optimization.
By using PPC campaigns, you can improve your entire website content without waiting for it to rank organically.
6. PPC ADS ARE UNAFFECTED BY ALGORITHM CHANGES.
PPC advertising is not affected by changes in search engine algorithms, unlike content marketing and SEO.
Based on historical data, you can quickly assess how your current and future campaigns will perform since PPC algorithms are rarely changed significantly.
7. TARGETING OPTIONS FOR PPC ADVERTISING ARE VARIOUS.
Through PPC advertising, you can target specific customer profiles locally and globally by tracking metrics such as user ages, locations, and interests.
Furthermore, as you test PPC campaigns you’ll be able to see what types of users respond to them and on what platforms they convert best, allowing you to hyper-target specific audiences.
When selling gardening supplies, for instance, YouTube advertising may generate more clicks from young houseplant enthusiasts, allowing you to create video advertisements that promote your product on YouTube.
8. PPC USER DATA WILL BE USEFUL FOR YOUR SOCIAL MEDIA STRATEGY.
As opposed to a standalone PPC campaign, an integrated campaign that spans search and social can reduce the cost per acquisition while converting significantly more customers.
You will be able to receive more cross-channel customer data, which you can strategically combine to better your campaigns.
When advertising on Google, for example, you can use social media analytics to inform your social targeting.
Additionally, you can use Google’s “Audience Observation” feature to identify audience groups that perform best and use this information in your ad copy and targeting on social media to increase your reach.
9. PPC ADS OFFER THE POSSIBILITY OF SMART RETARGETING.
You can track the interaction between a user and your Adwords campaign and retarget those who did not convert using PPC advertising and analytics.
Consider that you are running a pay-per-click campaign for a new clothing brand. Despite clicking the ad, a user decides not to purchase your product. You can then retarget that user with display ads across the internet so that you are always in a user’s mind.
As you already know the user is interested in your product, retargeting works. All they need is a little longer to make a decision. If you keep your product in front of their minds, you will increase your conversion rate.
To further remind the user what they’re missing, you can only show them relevant products in your retargeting campaign.
This highly targeted advertising strategy increases brand awareness and attracts new customers.
10. PPC ADS ARE SIMPLE TO MAKE.
PPC ads are great because they do not require a lot of design or production expertise.
With platforms like Google Ads or your PPC agency, you can always get assistance from professionals in setting up a successful PPC campaign.
10 Astonishing PPC statistics
In case you’re still unsure whether PPC advertising is right for your company, consider these facts:
- Google processes over 40,000 searches every second.
- 7 million advertisers spent a total of $10 billion on pay-per-click advertising in 2017.
- Google Display Network is home to over 2 million websites.
- People say they are more likely to click on Google ads if they see them
- About 75% of people who click on ads say they make it easier for them to find the information they need.
- 80% of Google’s research suggests that PPC increases brand awareness.
- 25% of clicks on search results for local searches result from ads.
- PPC for local businesses that target their audience geographically has a 107 percent increase in in-store traffic.
- In 69 percent of mobile searches, users find a local business by calling it.
- A total of 87 percent of businesses spend money on social media advertising, with 88 percent paying for it through Facebook, 15% through LinkedIn, and 15% through Twitter.
WHAT ARE THE BENEFITS OF USING A PPC MANAGEMENT SERVICE?
The PPC industry is growing rapidly and undergoing constant change.
The strategies that worked six months ago may no longer work, which is why it is vital for digital marketing agencies like Mac J Web to stay up to date on the newest features and methods for reaching the right audiences online.
You probably do not want to waste time learning how to navigate the world of online advertising as a company.
Your focus should be on more important tasks, like keeping your company afloat.
Hiring a professional PPC management agency is easier and more cost effective than hiring, training, and managing an in-house team.
PPC experts and SEO experts in Las Vegas are not only certified Google Ads specialists but also have in-depth knowledge of alternative search engines (such as Bing) and social media PPC advertising.
Our advertising services mean you won’t have to worry about losing money (and time!) on ineffective campaigns. Get in touch with us today to learn more.
