Business owners rarely understand what SEO stands for or why they should use it. SEO is a vital part of marketing your business online, but it is often overlooked. The power of search engine optimization (SEO) can mean the difference between a business flourishing and one struggling to survive. As the internet is becoming the primary source of information in the modern world, having an online presence is necessary to survive. As we move forward, let’s examine some of the principles of SEO so you can get a better understanding of how it affects your business.

How does SEO work?

Search engine optimization is known as SEO. In other words, SEO is the process of optimizing your web page to make it more appealing to the search engines and consequently result in a higher and more visible ranking in the search engine results (SERP). If you get a higher ranking on the SERP, you are more likely to get some people to visit your site and do business with you. It has been found that there are several factors that search engines use to determine what order the results will appear on the search engine result page. Some of those factors include keywords, title tags, meta descriptions, backlinks, etc..

How can one tell if the content is good?

As you develop your SEO strategy, you should first look at your target customer and ‘on what basis’ you want to appeal to them. You will find it easier to create content that will appeal to the right audience if you identify what type of customer you want to visit your page. We will now take a closer look at some of the terms we mentioned earlier, as well as how they influence search engine optimization.

Title tags:

Your title tags are one of the most important parts of your search engine optimization strategy. These are the factors that both the search engine as well as the user use to decide whether your content is relevant to a particular search term. It’s important that your title tag accurately describes the content on your web page, while also drawing the customer’s attention.

Meta descriptions:

A meta description is a more detailed description of what a customer can expect to find when they visit your website. A meta description is found directly below the title tag on the results page of a search engine. The purpose of this section is to give your potential customer a little more information about your business so they will be more likely to visit your website.

Keywords:

In order to reach your desired audience, there are two kinds of keywords that are important to use, long-tail keywords and short-tail keywords. Short-tail keywords have three or fewer words. For instance, people searching for divorce lawyers may type in “divorce lawyer” or “family law lawyer.” However, if someone is looking for a child custody lawyer to help them move out of state, they may type in “child custody lawyer for moving out of state in California.” This is known as a long-tail keyword and will result in a more narrow search result. In your online content, it is important to include both long- and short-tail keywords.

Backlinks:

A backlink is an incoming link that comes from an external website. Essentially, they are a vote of confidence from other websites through which you can express the truthfulness and relevance of your content. This is a really important aspect of search engine optimization, as it shows the search engine that you are an authority in your field. The use of backlinks from authority sites in your niche will give you a much higher ranking, however, you may find it difficult to establish them. In this case, bringing in an SEO specialist could be extremely beneficial.

What is good SEO and how can I find out if mine is good?

It is a proven fact that the higher your ranking on the search engine results page, the better your conversion rate will be. Therefore if your business appears in the top five results of a search engine result page, you will get a lot more website traffic than someone who appears on the second page or further down the page. If you don’t create your content to attract your target customer, there is a good chance that your customers will never find you.

Is there a way to fix bad SEO?

When your webpage isn’t visible on the first page of a search engine results page, you are losing valuable business opportunities. However, ranking high on a search engine results page takes effective SEO and a lot of patience. Even though there are some tweaks to be done on your own, sometimes it is better to bring in a professional to handle this. Whenever you need assistance fixing your bad SEO strategy or the lack of one, please contact one of our Las Vegas SEO experts.