The first thing that comes to most people’s minds when they think of SEO is so-called visual SEO concepts such as varied multimedia content, authoritative outbound links, and relevant content. Many people overlook the technical details involved in SEO or the architectural and functional choices that have an impact on usability. Despite the importance of the visual elements, failing to consider other SEO factors can severely affect your website’s rank.

To understand the difference between visual and technical SEO, it helps to imagine yourself strolling through a high-end mall as a shopper. There is no doubt that a shopper will judge the storefront of a store based on the relevance and visual appeal of the products before going inside. It’s likely that they won’t go inside a store if it isn’t appealing or doesn’t carry the items they need. At the same time, if they go in and find a disorganized, cluttered mess of inventory, they will probably leave because they will not be able to find what they were looking for no matter how stunning the storefront looked from the outside. There is no one answer for technical SEO, but it is based on the idea that a web crawler might miss content if it is difficult to browse, index, or render, just as a disillusioned shopper might miss a perfect dress if it’s too difficult to find. 

Optimizing The Technical SEO 

You should analyze your website’s architecture in order to ensure that search engine algorithms don’t overlook your SEO-optimized content. Following are some examples of SEO elements that can almost always benefit from targeted improvements.

Strategy For Technical SEO

XML sitemaps are used by web crawlers to find and identify web pages to be indexed. When you fail to maintain a tidy sitemap, these crawlers will have difficulty reaching your entire website, so it’s very important to regularly check that your sitemap includes all relevant pages.

The Metadata

Metadata is another important structural factor that determines how crawlers will interpret your webpage. Metadata can be used to inform a crawler what a page’s title and content are, as well as what description should accompany the link. Among the more advanced functions are those that let you determine whether or not a given page is indexed, or if the crawler should follow links on a page. Most companies underutilize these functions, but it’s well worth the extra effort to control how your website is viewed.


The ranking of your website will suffer if it doesn’t use the more secure HTTPS protocol. Google has explicitly declared security as being part of their algorithms, so if you don’t switch over to HTTPS, you’ll be passing up a higher ranking.

Response time

In order to maximize conversions, responsive design that smoothly adjusts to different devices is a must if you want to increase mobile traffic. A responsive, mobile-friendly design also boosts rankings on search engines.

The Speed

When a page does not load quickly, consumers will often leave the site in frustration. As a result, search engine algorithms consider website speed as one of the most important factors when ranking websites. Optimizing loading speed without significantly affecting the user’s visual experience is possible by eliminating unnecessarily complicated page elements, bloated code, and high-resolution images.

Mac J Web Pays Attention to All the Details

Technical SEO is an important component of website optimization, but many companies do not devote adequate attention to the usability, or technical SEO component when you have lower hanging fruit from visual elements. Our approach to SEO at Mac J Web is comprehensive, as we consider all factors that contribute to ranking, and a detailed technical SEO audit forms part of that process. In order to provide our clients with custom recommendations that are proven to be actionable, effective, and customized, we must consider all factors. 

Get in touch with our Las Vegas SEO agency to learn more about how we can assist your business.