It is essential…that your page load as quickly as possible

Even though dial-up internet is a distant memory, your website’s loading time remains a major focus since it is likely the first impression your brand leaves on a user. The question becomes, why is page speed so important for a website? How much difference does a fraction of a second make?


Here are some statistics to consider:

  • There are 47% of people who expect to load a website in less than 2 seconds.
  • Over 53% of mobile users abandon an online experience when it takes more than 3 seconds for a website to load.
  • There are 79% of consumers will not go back to a website if the homepage takes too long to load.
  • A delay in loading time will reduce your conversions by 7 percent for every second of delay.
  • E-commerce websites making $1000/day can lose roughly $30,000 in sales each year with a 1-second page delay.
  • In addition, Google ranks a website based on the speed of its pages.


The User Experience and Page Speed:

This is pure psychology. Our perception is that fast websites are trustworthy and reliable. To put it simply, we relate speed to efficiency, trust, and confidence. Having your website load fast is a great way to make an immediate good first impression. It’s an immediate “win” for the user experience! When your website loads quickly, it immediately makes the visitor feel welcome.

Meanwhile, a slow website makes us think it’s insecure, unsafe, and unreliable. And it can be difficult to change such a negative impression. When it comes to online shopping, you do not have a second chance to create a positive user experience.

Users expect to get the content they were looking for, the product they’d like to buy, or the service they’re looking for when they navigate to a website. A reduction of half a second in your page’s loading time will increase your user’s experience; presenting your customers with more functionality. If you can provide them with this enhanced experience, Google will increase the ranking of your website.

Page speed consists of the following aspects/factors:

What are the reasons behind a page speed issue you’re facing and how do you solve it? Please consider the following factors, which may slow down your page by themselves or in combination.

  • There is no guarantee that your hosting company will achieve the speeds they claim. To be sure, you can measure and look at other hosting services if necessary.
  • It will take longer for your site to load if it has many widgets or plugins.
  • If you want to minimize loading time, consider the size and number of your images, videos, files, and iframes. Since these items require a large amount of data to be transferred, they take longer to load.
  • Some design themes contain an enormous amount of files just in the theme itself. Look for a design theme that isn’t overdone or bloated, and make sure that you aren’t selecting one of them. 

Last but not least, the loading time of your website is important. As a result, it affects the user experience, search rankings, and even sales and conversions. The fact is that there are many ways to streamline your site, without compromising style or feel, while reducing the load time. Our Las Vegas Web Design Services can help improve your website’s speed. Contact us today.