As a result of Google’s recent Page Experience update, enhancing your website’s user experience (UX) has become even more important. Taking this step ensures your website remains compliant with Google’s guidelines and is able to rank on SERPs. When it comes to keeping your bounce rate low and conversion rates high, paying attention to your website’s UX remains essential more than ranking ability.
Utilize UX writing and design to keep your domain Google Page Experience compliant with our UX statistics 2022 guide. Improve your conversion rate and elevate your domain with the following user experience statistics.
What Is the Importance of UX?
User experience refers to the overall experience the user has while interacting with your website. In the past, people have asked: Why is UX important? You can answer that with a simple statement: every interaction with your website affects a user’s overall experience, which influences their decision to convert.
With UX writing and UX design, you can help your users have better experiences, enhancing their perceptions of you and your products, and encouraging them to become loyal customers. Today, due to Google Page Experience, it is crucial that you pay attention to your website user experience to avoid being penalized by Google.
Statistic on User Experience
First impressions are formed in a matter of seconds – and you don’t need a UX expert to tell you that. In the end, how they respond to your website will depend on whether that impression comes across as positive or negative. To learn more about UX and design, check out the following UX stats 2022.
- The number of connected devices in U.S. households exceeded ten in 2020 (Statista, 2022). The average American household has more than two computers and more than two mobile phones, according to UX stats. As a result, your website is accessible from various devices with diverse screen sizes.
- A website’s aesthetics account for 75 percent of its credibility according to Consumer Web Watch (2002). Despite being two decades old, this UX design statistic still proves the importance of making a good first impression. Approximately 50 milliseconds (0.05 seconds) are required for users to form an opinion about your website. You need to be certain that your design is top-notch to receive a positive or negative opinion.
- There are currently 420 million people using ad blockers because of poor website user experiences with ads (Userbrain, 2019). The proliferation of ad blockers on the market caused revenue losses of up to $35 billion for ad publishers in 2020. Most users who use ad-blockers cite intrusive and irrelevant ads as their main reason for doing so. According to a white paper released by the Interactive Advertising Bureau (IAB), 54 percent of users find ad clutter to be the biggest obstacle to good user experiences.
UX Benefits 2022
The benefits of user-centered design extend beyond websites, as any good UX design agency will tell you. It was found by PwC that people are willing to pay up to 18 percent more for items if they receive a great customer experience. When you offer excellent service, they will be willing to pay more for an expensive item.
- For retail sites, a 0.1-second improvement in loading time can increase conversions by as much as 8%, while for travel sites, it can increase conversions by as much as 10% (Deloitte, 2020).
In 2020, Google partnered with Deloitte to study the correlation between mobile site speeds and the behavior of mobile users. The study found that improving site speed by just 0.1 seconds increased customer engagement, pageviews, customer spending, and overall lead generation.
The Effects Of Bad UX Statistics
There are many problems that can cause a bad user experience. In some cases, domains fail to execute their design strategy properly, while in others they try to do too much. There can be negative consequences to these problems for your bottom line. Below are some statistics showing the impact of bad UX on your business.
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A bad UX lowers the likelihood of users returning to a website by 88 percent (Toptal, 2018).
According to UX stats, bad UX can be caused by bad design, clunky visuals, slow performance, and aggressive marketing. If your target audience encounters any of these reasons, they may never return to your website.
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13 percent of users will share their bad experiences with 15 or more people (Kolsky, 2015).
After a bad experience, customers are less likely to return and more likely to spread the word. In contrast, 72 percent of people will tell six or more of their friends about a positive web experience.
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Even a popular brand can lose a customer after only one bad experience (32%, PwC, 2018).
The effects of bad UX can be felt even by our favorite brands. According to user experience statistics, 32 percent of customers leave a brand after having one bad experience.
User Experience Statistics for Mobile Devices
According to UX agency reports, there are over 4.32 billion mobile internet users worldwide. Failure to account for these users could result in your business alienating them, which could result in severe consequences. Here are some statistics about mobile users.
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45% of users expect content to be readable on multiple devices (Adobe, 2018).
UX statistics say mobile users are five times more likely to abandon a task on a website if its content isn’t optimized for them. Get advice from UX experts and start optimizing your content for mobile devices.
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If a mobile website does not load within three seconds, users leave it (Google, 2016).
According to UX statistics, 50% of mobile users expect your site to load within two seconds. When attention spans are so short today, not optimizing your website’s load speed can result in a drastic increase in bounce rates.
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It has been found that 62 percent of customers will not make a purchase from a brand if they have a negative user experience (Google, 2017).
Buying from brands that you are comfortable with is the only way people do business. Therefore, the experience you provide to your customers is important. If they have a negative experience on your website, they will be less likely to return. When you give them a positive experience, they’ll want to do business with you again.
As a Conclusion
The user experience extends beyond the appearance of your website. A customer journey includes all aspects of the customer’s experience, from discovery to repurchase. Improve your website’s UX in order to avoid penalties as a result of an algorithm update. Throughout the customer journey, you should strive to create a positive experience.
Since so many businesses today offer similar products and services, positive experiences have become the key to success for each brand. You can use these UX statistics to enhance your website’s UX and design a positive experience for your customers in this blog post.
Want to improve your website’s user experience, but don’t know where to start? With the help of our Las Vegas SEO agency, you can achieve better results. In addition to enhancing your customers’ interactions, Mac J Web offers UX design agency services for a smooth customer journey and experience. Take advantage of these statistics with the help of our UX agency. Get started today by contacting us or calling (858) 598-4909.
