The goal of every business owner is to increase sales. By converting your site visitors into buyers, you move closer to more sales. You may have a website that brings in online leads, but you need consistent revenue growth to maintain your business. You can easily improve conversion rates and increase sales by just making simple changes to your web design.
According to a widely cited report by Forrester, investing $1 in user experience (UX) typically yields a return of $100 on average. The purpose of conversion rate optimization (CRO) is to increase profits by optimizing site elements such as UX.
The good news is that the best practices for conversion rate optimization web design are easier than you might think!
According to studies, 96 percent of site visitors are not ready to buy. Through content and user experience, your website must lead your audience towards conversion. An engaging site requires excellent design and smooth navigation.
You can boost your results from your website by using proven CRO techniques. Digital marketing and search engine optimization (SEO) strategies should support all conversion points on website pages to ensure a top-performing sales funnel. Your website must be optimized for both search and conversions as a way to make your business a high-converting digital asset. They are instrumental in boosting your website’s discoverability and tailoring your message to the right audience.
How to Improve Website Conversions with SEO
People are increasingly relying on online platforms for their needs as a result of the COVID-19 pandemic. According to a GeekWire survey, 42 percent of respondents purchase groceries online at least once a week – almost double the figures from 2018. Due to this mandatory shift in global consumer behavior, online purchases of products and services have increased.
As the mindset shift continues, your business must stand out online even after the COVID-19 pandemic.
There are 40,000 searches on Google every second. Your website will not be visible online unless you have a solid SEO strategy. Your sales will increase as a result of the increasing gap between you and your potential customers.
How Does Conversion Rate Optimization Work?
Getting more organic traffic to your site will boost conversions by supporting your efforts with a solid SEO foundation. You need to improve the conversion rate of your website if you have a lot of traffic but few conversions.
You can use conversions to target specific actions you want your site visitors to take – and these are not always purchases. In business-to-business (B2B) companies, website conversions might involve the setting up of a sales meeting. Conversion rates measure the percent of site visitors that become customers. This metric is crucial because it shows how well your website is performing at generating qualified leads for your business. Creating a focused strategy for improving conversion rates can boost sales.
Your digital strategy should add value to your target audience and help you reduce friction on your website. In terms of web design, it focuses on converting website visitors into customers. Creating a conversion-optimized website means creating a sales- and conversion-centric site that looks great and nudges qualified leads towards conversion.
What Conversion-Focused Web Design Can Do for Your Business
You must first understand the user interface (UI) and user experience (UX). This may sound obvious, but without understanding it, you’ll miss out on a lot of revenue potential as your website won’t have these crucial conversion elements. It’s important to understand that UI refers to the appearance and functionality of your website, while UX refers to your visitors’ overall experience.
The more you optimize your site’s UI and UX through innovative design and intuitive navigation, the greater your chances are of conversions.
Don’t overlook these two critical site elements:
1. The Design
Your website has just 50 milliseconds to make a good first impression. At that point, your users are forming a solely visual impression of your site. The bounce rate of your website will be affected by a poorly designed homepage. The bounce rate is the percentage of visitors who leave after viewing only one page. Keep your visitors on your website by using a persuasive web design. According to a 2004 study, 94 percent of people distrust a website that is built with poor design elements. If you want to gain your audience’s trust and encourage them to engage further with your brand, your web design must leave a lasting impression after making an excellent first impression.
You should make sure your web design has:
✔ Design that is unique and eye-catching
✔ A high-resolution image and video
✔ Brand consistency void:
Avoid the following:
✘A confusing homepage
✘ Unreadable blocks of text
✘ Colors are poorly used
The jobs-to-be-done theory states that your potential customers have a need or job that they need help completing. For your brand to be marketed effectively, you must understand its job to be done. A clear navigation bar on your website contributes to this. A navigation bar is commonly found at the top of a desktop site, providing quick access to different sections on your website so that your users can quickly find the information they need.
There are many questions in the head of your audience when they visit your site. What are you selling, what value do you offer, and how much is it going to cost them? This is what your navigation bar should answer. They help your visitors better understand what you offer.
A navigation system that is a user-friendly must:
✔ Using the main menu, you can anchor your visitors
✔ Ensure seamless internal linking
✔ Add a footer for additional sections
Avoid the following:
✘ Technical terminologies
✘ Excessive number of steps
✘ Pages taking too long to load
Here Are Eight Tips For Improving Conversion Rates In Web Design
A conversion-focused website design requires expert design and navigation. To turn your site visitors into paying customers, you need to apply the best conversion rate optimization (CRO) practices to your web design.
These CRO best practices will help you increase sales from your website traffic
1. Provide A Clear Call-To-Action (CTA)
As a clear, actionable step towards conversion, your CTA button serves as a CTA button. Ideally, this button should be enticing and strategically positioned so that visitors will click on it to proceed with their purchase.
2. Provide Simple Contact Forms
Whenever you offer a CTA, you must always collect information so you can contact your leads. You should keep the forms short, so your website visitors can submit them quickly. It’s natural for anyone to be turned off by lengthy information fields.
3. Make Your Homepage Your Top Priority
Approximately 5.94 seconds are spent on the main image on your site, and more than half of all time on the page is spent above the fold. To engage your visitors, you need a homepage that encompasses your value proposition.
4. Keep An Eye On Mobile Responsiveness
Approximately 16 percent of all web traffic comes from mobile devices, and 57 percent of users will not recommend businesses with poor mobile sites. You should monitor your mobile responsiveness to capture the attention of your target audience on mobile devices.
5. Ensure Fast Page Loading
A total of 47 percent of users expect an average loading time of two seconds before they leave the page. Your business needs a fast and reliable web hosting service that will establish your brand as an industry leader and reinforce the trust your visitors have in your brand.
6. Utilize White Space
You shouldn’t view white space as an absence of design – rather, consider it as an integral part of your web design that encourages visitors to stay on your site. Site visitors can breathe easier when they see this visual breather between pages.
7. Feature Trust Symbols
On your website, trust symbols indicate your credibility and trustworthiness. In addition, social proof and consumer confidence can be given by security badges, client testimonials, and brand partnerships.
8. Consistent A/B Testing
Although we’ve shared some of the best conversion points on website design, the actual implementation will vary from website to website. Optimizing for conversions begins with A/B testing every design element to find the version that performs best.
Plan A Sales-Focused Web Design Strategy
You can apply conversion rate optimization techniques to your overarching digital strategy after addressing the essential changes in a web design to increase the conversion rate.
Here are the steps you can take to make your website more sales-oriented
Redesign Your Sales Funnel
Reevaluating your customer journey will benefit your business greatly. Provide your site visitors with a clear path to your desired action and remove all friction before they make a purchase. You should include a consistent CTA throughout your site.
Provide Relevant Content
You can create visuals and content that support the customer journey once you understand how to improve your sales funnel. An attractive offer such as a discount, for example, can increase form submissions and help make purchases easier.
Ultimately, the goal of your website is to become a powerful sales tool that facilitates online conversions. For the best user experience for your specific site visitors, you need a custom-made web design that is optimized and tailored-made.
Regularly Audit The CRO
You need a dedicated CRO team to continuously improve your website conversions after all your CRO web design initiatives are in place. A regular CRO audit allows you to identify areas of improvement and keeps you ahead of the competition.
With Mac J Web Marketing Agency in Las Vegas, you can boost your sales by using conversion rate optimization. We redesign your website to create high-converting digital assets.
We optimize your website’s performance from the very beginning with our proven CRO techniques. Call us today to find out how we can help you increase sales with expert web design.