For your business to attract, convert, and retain customers, it is necessary to strengthen your business’s online presence. Yet there is no single formula for success in digital marketing. You should instead select a curated list of the best marketing channels following your business-specific objectives.
Various channels of digital marketing can help you reach your target audience most effectively. In the case where your ideal customer is active on social media, then social video content is a great alternative for piquing their interest. In cases where your potential customer will likely search for your services on Google, you should make sure you optimize your local SEO visibility.
It is important to note that the best marketing channels for leading brands aren’t necessarily the same as those that will deliver the results you need. A single digital marketing platform isn’t likely to attract your target audience. Using multiple online marketing platforms to connect with your target audience is paramount to a successful digital strategy – multichannel marketing and omnichannel marketing.
In this article, you will learn 1) what marketing channels are, 2) how important online marketing channels are, and 3) which ones are the best in 2022. Take a look at what a digital marketing agency can offer to your business in the way of leveraging the most effective online marketing platforms.
Marketing Channels: What Are They?
Marketing channels are not defined by one singular definition” Here is the simple definition:
A digital marketing channel or online marketing channel refers to a platform, strategy, or initiative that businesses can use to communicate about their products and services.
Regardless of whether your business engages in multi-channel marketing involving various strategies, or omnichannel marketing focusing on the individual customer experience, you can always find the right marketing tools if you look in the right place.
The Top Online Marketing Channels in 2022
There are some different digital marketing channels that businesses can make use of to engage their target audiences online. Everything comes down to what suits your needs best and your team’s ability to manage your preferred channels.
For example, if your business focuses on performance marketing and you need precise measuring of results, pay-per-click (PPC) advertising and email marketing are optimal. With a lean team, you must choose where to invest your resources carefully when running a full-scale content marketing campaign.
You must learn the value of the marketing tools available today and how to use them effectively to grow your business.
These are the six best online marketing channels for 2022:
SMM (Social media marketing)
Over 70 percent of U.S. citizens have a social media account, which is why social media marketing is so popular. Social media is a great way to increase your brand awareness and win customers daily.
Using social media platforms such as Facebook, Twitter, and Instagram, you can create multimedia content and ads to attract your target audience. Having the help of social media professionals ensures that you are always on top of digital marketing trends and remain competitive.
SEO (Search Engine Optimization)
In a 2020 eCommerce study, 81% of people searched for a product or service online and 74% made purchases online (Smart Insights). SEO is following search engines’ rules to rank higher in search results and allow your target audience to easily find you.
To drive traffic to your site and provide an excellent user experience (UX), SEO techniques involve creating high-quality and keyword-optimized content. With the increase in online shoppers, you must ensure your digital marketing services establish a strong SEO foundation for greater visibility in Google and other search engines.
PPC (Pay Per Click) Marketing
You can purchase some online visibility for your business through pay-per-click advertising. Paid campaigns give your business the chance to stand out from the competition in the crowded online market. In PPC, you can target your ideal customer with data-driven audience targeting and manage bids strategically on platforms such as Google Ads.
Any company can benefit from PPC because you can precisely measure the performance of your campaigns to ensure your strategies remain profitable no matter how much you spend. More importantly, if you are interested in performance marketing, you can employ a digital marketing agency and only pay for the PPC results you receive.
Business-to-business (B2B) companies use email as a crucial digital marketing platform because it’s the most preferred method of business communication. 80% of B2B marketers surveyed by Content Marketing Institute say email newsletters are their main form of content marketing.
In addition to B2B companies, businesses that sell to consumers (B2C) also stand to benefit from email marketing since 59 percent of consumers say marketing emails influence their purchase decisions (SaleCycle). Although you can send emails for free if you do it manually, investing in the right email marketing software and leveraging performance marketing will get you better and faster results.
Web design and development
Most businesses fail to realize how important their website is to their digital marketing efforts. Almost every business has a website, and most digital marketing strategies point potential customers toward the contact form on your website or landing pages that serve as an extension of your website.
By providing exceptional website design and functionality, you can position yourself as a leader in your industry. Integrate your digital marketing channels into your website to make sure you keep your customers interested in your brand. Tell your customers the best about what you have to offer.
Using Video Marketing
Despite being closely linked to social media marketing, video marketing deserves its spot on this list. According to studies, people tend to share videos far more often than static images. They also keep the attention of your target audience longer than other media.
A video on your website would be a great way to explain your business understandably. You can also release short videos, as well as video content that is as short as 15 seconds. It is important to note that video marketing requires time and resources to plan, produce, and post-produce videos, but it is well worth the effort.
How to Choose the Right Online Marketing Channels
The best online marketing platforms will be those that best suit your business. You may discover that the best marketing channels for your brand do not exist on any list of the best. Knowing and understanding your options is essential in making your online marketing platforms work for you.
Consider this Amazon Marketing example: Many people only consider Amazon as a buy-and-sell platform, but it has several built-in marketing tools that offer unique options to keep your brand at the top of your visitors’ minds.
As an example, a customer viewing Amazon Posts might like a product and see the same item on other listings, search results, and external websites through Amazon ads. A+ Content can also be added within product listings to enhance your value far better than the standard product information.
Every marketing channel provides a wide selection of marketing tools that every business can take advantage of. In an era where digital marketing evolves rapidly, you must have your basic marketing tactics in place while also adapting to emerging marketing channels such as online reputation management and voice search SEO. The most important thing is to plan, implement, and continuously optimize an overarching marketing strategy that keeps your business flourishing.
In addition to keeping up with what’s happening in digital marketing, a digital marketing company can help you stay relevant to your target audience and adjust your strategy as needed. When you hire a digital marketing agency, you get a fully integrated multi-channel marketing strategy and customized digital marketing services.
Our Las Vegas digital marketing agency is a full-service provider of digital marketing services. Get in touch with us today if you are interested in enhancing your brand awareness and increasing your customer base through our results-driven digital marketing services.