If you wish to hire an SEO expert in Las Vegas, or if you are planning to interview one, then there are several obvious questions you will ask them. Two important questions are how much will it cost and how long will it take. The questions you are asking are reasonable, but they are not the type of questions that will help you choose the best SEO expert in Las Vegas for your business.
These are the questions you should ask a prospective SEO consultant or agency to help you determine if they will be a good fit for your business:
-
In your opinion, what are some of the best strategies and tactics that have worked recently for a business website like ours?
-
Can you give me an example of how you worked with a website like ours?
-
What are your strategies for reporting on your work, and how can I measure the success of your efforts?
-
In what ways does a project with you start, and what do you need from us?
-
What is your approach to building links?
Why is it important to ask these questions? Let’s go through each one one by one:
QUESTION: “In your opinion, what are some of the best strategies and tactics that have worked recently for a business website like ours?”
It’s important to know if the SEO consultant is open to trying new things since results today are not the same as what “gurus” said three years ago. The best advice is to ask for real experiences, real stories, and examples of how things have changed and what is driving results at the moment for their clients.
QUESTION: “Can you give me an example of how you worked with a website like ours?”
Currently, SEO is more complicated than ever before, with what works for large sites not working for small sites, and vice versa. With SEO becoming increasingly specialized, it’s important to choose an SEO expert in Las Vegas who has experience handling your type and size of the website. They’ll know how to target your audience, how to improve your website, and much more.
QUESTION: “What are your strategies for reporting on your work, and how can I measure the success of your efforts?”
The reason you ask is that each business reports differently. It can be that your reporting needs are minimal, and your marketing manager understands that SEO is a long-term investment, thus requiring less reporting than someone who expects SEO to function like PPC (I give you X dollars, and I give you Y dollars back). The important thing to remember is that regardless of the type of business you have, you need to hire an SEO expert in Las Vegas who can report to you in the manner which you require.
QUESTION: “In what ways does a project with you start, and what do you need from us??”
From the standpoint of an SEO agency/SEO consultant, the project kick-off is a crucial part of the whole process. As the hiring business, you must understand (and that the consultant or agency can effectively communicate) what is required from your end for a successful project. A good SEO expert in Las Vegas should be able to give you a list of all the things they need access to and what you must do to make their job successful.
QUESTION: “What is your approach to building links?”
You need to educate yourself on the good, the bad, and the ugly of link building before you hire an SEO agency or consultant to build links to your site. It is also important to inquire about how the marketing company builds links to your site, what they prioritize, and how they measure their success (hint: it is complicated). Consider getting a second opinion or walking away if you are uncertain. It’s not worth your time or money.
There are many more questions you should ask, but these are some of the most important. Ask as many questions as you can. It’s not likely to be cheap to hire a true SEO expert in Las Vegas (well, it shouldn’t be anyway), so you should make sure you’re getting a decent return on your investment before paying any money. Want to see what one of the best SEO experts in Las Vegas can do for you? Feel free to contact uS today
