On-page and off-page SEO are both important components of an effective search engine optimization (SEO) strategy. Despite constant changes in search engine algorithms, what you do outside your website still matters. In the end, 50 percent of ranking factors are related to off-page SEO.
How Does Off-Page SEO Work?
Using off-page SEO techniques means optimizing your website outside of its domain. Using these tactics does not require you to optimize or publish content. As a result of your off-page SEO strategy, your site’s authority, popularity, credibility, and relevance will improve.
Off-Page SEO vs. On-Page SEO
What’s the difference between on-page SEO and off-page SEO?
Off-page and on-page SEO are not really debated so much as attempts to differentiate two equally important strategies.
On-page SEO refers to work you do on your website, such as content writing, while off-page SEO refers to all other actions.
The following are some examples of on-page SEO tactics that an SEO agency may offer:
- Internal linking
- Core web vitals
- Breadcrumb navigation
- Keyword research
- Content writing
- Meta and title tag optimization
- Alt text attributes
- Monitoring page performance
- Page experience signals
- Ensuring mobile-friendliness
- Schema markups
- Uniform Resource Locators (URL) structure
- Secure Sockets Layer (SSL) site security
Here are some off-page SEO services and tactics:
Social media for SEO
Public Relations (PR) campaigns
Best Practices for Off-Site SEO
1. Building links
To answer the question, what is off-page SEO? The first thing that comes to mind is link building. The combination of link building and technical SEO foundations drives organic traffic, especially in competitive industries.
To increase a website’s visibility in search engines, link building involves building backlinks (or one-way hyperlinks) to it.
Backlinks are like votes of confidence for your site. It’s a huge boost for your site if it comes from a trusted source, such as a government website (.gov), a non-profit website (.org), or a content aggregator (e.g. Wikipedia).
Ranking factors for Google still revolve around quality content. In terms of link building, quality link building involving authoritative sites with high Domain Authority (DA) or Domain Rating (DR), such as the sites mentioned above, takes second place.
Quality links from authoritative sites are what SEO experts recommend. It is well known that an off-page SEO strategy based on spammy and dodgy backlinks won’t work.
2. Enhance Your Brand’s E-A-T
Increasing your content’s E-A-T, or Expertise, Authoritativeness, and Trustworthiness, will keep you in Google’s good graces.
Expertise is demonstrated through your knowledge of your niche – an important aspect of off-site SEO. The information you present to your readers must be accurate, valuable, and truthful, in addition to showing the right credentials. The more expertise you demonstrate, the more authority you gain.
You can demonstrate authoritativeness through your content, such as videos, blogs, webinars, and podcasts. When writing your content, use the expertise of industry experts in your organization. The other way is to create case studies that illustrate (not tell) your product or service’s results and demonstrate your expertise. You can see in real-life that you know what you are doing.
Finally, trustworthiness is established when you successfully demonstrate your authority. Technical SEO is another way to improve it. In eCommerce, for example, you should not just optimize your pages, but also implement SSL certificates. It is reported that 70 percent of the first page results in Google’s search engine results pages (SERPs) are SSL-certified sites. In this way, both site users and search engines can see that you are trustworthy. Managing your reputation may be necessary when your trustworthiness declines. The services offered by a top-notch SEO agency will be extremely helpful.
3. SEO and Content Marketing Optimization
It is impossible to separate content marketing from SEO. Off-page SEO examples are hard to come by without mentioning content marketing. There is a common misconception that content marketing is only about publishing content on your website. However, SEO experts will tell you that it involves a lot more than that.
Content marketing involves the creation, distribution, and publication of content that engages and delights your target audience. In order to achieve this, your content must be relevant, valuable, and compelling. Besides link building, content marketing can also be incorporated into social media marketing and public relations campaigns.
4. Social Media Optimization for SEO
A good example of off-page SEO is social media. In spite of the fact that there are SEO link-building services available, social media links tend to have a “nofollow” attribute, which is detrimental to your SEO. In the code of a nofollow link, the rel=”nofollow” attribute is present. To put it simply, you won’t be able to pass any authority to your site through it.
What does social media have to do with off-page SEO? It improves brand awareness and leads generation. Additionally, it’s a great way to generate organic traffic. A social media strategy should be integrated into SEO link-building services.
5. Increase your DA and Page Authority
Page Authority (PA) and Domain Authority (DA) are metrics developed by Moz that predict how well website pages will rank. In order to measure your DA and PA scores, which are based on many factors and range from 0 to 100, there are tools that you can use.
The following are some things you can do to improve your DA:
- Enhance social media signals
- Boost page load times
- Optimize your site for mobile devices
- Enhance technical SEO
- Optimize the on-page content
- Implement other off-page SEO tactics
6. Local SEO with Google Business Profiles
Local searches account for 46 percent of all online searches. Local businesses are frequently searched online by people looking for local services. It is important to secure a listing on Google Business Profile, which was formerly known as Google My Business, as well as other citations to boost your local presence. Ensure your business name, phone number, address, and other information are consistent.
7. Using digital PR Campaigns
Public relations campaigns are great for launching new products and services and announcing company events. Interviews, press releases, and advertorials are all examples of digital PR campaigns. In an advertorial, an advertisement is packaged as a news story. Media outlets that publish online news receive these.
Off-page SEO services should include digital PR campaigns. You can use it to establish yourself as an industry leader. By running these campaigns, you can increase brand awareness and drive referral traffic to your business.
The Benefits of Working with an SEO Agency
Mac J Web is an experienced SEO company in Las Vegas that specializes in off-site optimization. Together with your team, our experts formulate a unique growth strategy for your business.
Our first step is to conduct an in-depth site audit to determine where your business stands in terms of digital marketing. In addition to off-site SEO services, we determine the gaps in your internet marketing strategy. Last but not least, our SEO company proposes actionable steps for your business to increase organic traffic.
Our SEO company in Las Vegas is results-driven. Our company works with businesses of all sizes. You can schedule a free consultation with us by calling (858) 598-4909 or by filling out this form.