In order to grow your business, you must rank for relevant keywords. When you secure top placement, you will be able to reach a larger, high-intent audience and generate more sales.
In spite of this, eCommerce SEO is a complex subject. The process involves implementing an eCommerce marketing strategy, making sure your eCommerce content is optimized regularly, keeping up with Google’s updates, and working with an eCommerce optimization agency.
With the help of Google’s advanced eCommerce SEO tips and guidelines, site owners can improve visibility across Google’s services. In addition, it’s important not to disregard information that comes directly from the source. A new reference guide for eCommerce website development provides actionable insights into optimizing content for better traffic, leads, and sales.
Google Searches Where eCommerce Content Can Be Found
The five other Google services that display your content to users should also be on your eCommerce SEO checklist:
- Google My Business
- Google Shopping
- Google Images
- Google Lens
- Google Maps
As you optimize your eCommerce content, keep in mind that these services support varying methods of displaying content. Work with an eCommerce SEO agency to create tailored content, such as customer product reviews and catalogs.
Google Sharing Product Data
The SEO agencies that specialize in eCommerce SEO agree that entering product data helps optimize eCommerce website performance for search engines. This allows search engines to show relevant product information to customers with high intent.
A recent Google guide provides tips on how eCommerce websites can effectively share product data with the search engine. A site owner is recommended to either:
- Include structured data on product pages: This will improve your content’s understanding by Google and increase your eligibility for Product rich results.
- Add your products to Google Merchant Center: By doing this, Google can better understand your products and display them in relevant searches.
8 Data Structures for eCommerce
Structural data is the code that tells search engines what your website is about and how to display it. In general, structured data isn’t specific to eCommerce, but these eight types are:
- Website: Provides Google with information about how your website implements site searches and allows your eCommerce site to display a search box in search results.
- HowTo: Ensures Google understands your “how-to” guides and displays relevant results for them.
- Review: Provides Google with a better understanding of your product reviews.
- Product: Provides Google with more information about your products.
- FAQPage: Displays rich search results for questions and answers on your FAQ pages.
- BreadcrumbList: Provides Google with a visual representation of a page’s hierarchy.
- LocalBusiness: Gives Google information about your business information pages, including location, opening hours, etc.
- video object: This allows Google to show relevant search results for prerecorded videos or live streams.
These structured data types can be implemented on your pages by a technical SEO specialist or a technical SEO consultant. In this way, eCommerce content optimization can be performed effectively and appeal to all audiences, regardless of their purchasing stage.
The Best eCommerce SEO Tips for Launching a New Site
It is not enough to have a well-designed and functional website for a launch to be successful. In addition to working with your eCommerce marketing agency, make sure your new eCommerce site ranks well in search engines. According to Google, the following eCommerce website tips should be included on your eCommerce SEO checklist:
- Check your website’s property.
- Make sure your website is crawled by Google.
- Use the Index Coverage report to check how Google Search indexes your site.
- If you run a physical store, you can create a business profile on Google (formerly known as Google My Business).
- To enter your business information, product descriptions, and deals, sign up for Google Merchant Center.
Creating a URL Structure For Your eCommerce Site
Your eCommerce SEO checklist may not need to include your site’s URL structure if you use an eCommerce platform like Shopify. This aspect is already handled by most platforms for site owners.
However, if you’re starting from scratch, you’ll need to work with a technical SEO specialist. As a result, you can avoid indexing issues and help Google find your website more efficiently.
Here are some practices Google recommends for eCommerce development:
- Keep Google from making unnecessary requests to your site by reducing the number of alternative URLs returning the same content.
- If your web server treats upper and lower case text equally, use the same case for all text in a URL.
- Each page in paginated results should have a unique URL.
- Make sure that your URL paths contain descriptive words so that Google can better understand your website.
Keeping your site compliant with these recommendations should be the responsibility of an experienced technical SEO consultant.
Making Your eCommerce Site Structure Easily Understandable to Google
To find the best content for your eCommerce site, Google analyzes the relationship between your pages based on their links. It is possible for site navigation structures like menus and cross-page links to influence how Google interprets this information.
According to Google, you should make your eCommerce site’s navigation crawler-friendly by:
- Make sure your site’s navigation allows visitors to access your pages.
- Provide structured data on your site so Google can understand the role that different pages play.
- Provide direct links from category pages to product pages you wish to be indexed – Google’s crawlers may not find the products without these links.
- Make sure you link to your best-selling products as much as you can to let Google know how important they are.
For eCommerce websites, you can also hire SEO services if you don’t understand site structure optimization. You will be able to accomplish the task more efficiently and quickly if you seek expert assistance.
Boost Your Business with Ultramodern eCommerce Marketing
A lot of guesswork can go into eCommerce SEO, but there are readily available resources like Google’s eCommerce development reference guide that can assist you. As part of its various services, Google has published tips for boosting the visibility of eCommerce websites. Utilize these materials to improve your eCommerce SEO audits, site optimization, and marketing efforts.
You can perform an eCommerce SEO audit and optimize eCommerce website content on your own. However, if you want to maximize efficiency and skip the trial-and-error stage, consider partnering with a Mac J Web eCommerce marketing agency.
Mac J Web provides eCommerce SEO services in Las Vegas that are results-driven. Our SEO services for eCommerce websites are based on a thorough SEO audit process, tailored strategies, and a commitment to staying on top of Google’s updates.
Send us a message or call us if you want to boost your online sales with conversion-driven eCommerce SEO. Let’s take your business to the next level together!